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According to our latest research, the  AI ​​in Influencer Marketing market size  reached  USD 2.47 billion in 2024  globally, reflecting the rapidly growing adoption of artificial intelligence in digital marketing strategies. The market is projected to expand at a robust  CAGR of 29.1%  from 2025 to 2033, reaching an estimated  USD 21.24 billion by 2033 . This impressive growth trajectory is primarily driven by the increasing demand for data-driven influencer selection, campaign optimization, and real-time performance analytics, as brands globally seek to maximize ROI and minimize fraud in their influencer marketing initiatives.

What Is Driving Growth in the AI ​​in Influencering Market?

The market is expanding due to several strong growth drivers that are reshaping digital marketing strategies: